There are a lot of reasons why an internet marketing
strategiesand service may work for one
business and not for a similar business down the street.
Here are three reasons why you should use reviews as
guidance rather then the rule of thumb.
1) Do they have the know how?
– The experience of the firm has a lot to do with the firm’s performance with
that particular internet marketing tool. Take Google Adwords for example. There
are tests and certifications in place to make sure individuals managing these
campaigns know what they are doing. Now not every campaign manager needs to be
certified, but it certainly does go a long way in proving ones expertise as
Google Adwords can be quite difficult to manage. If a firm has a certified
individual managing their Google Adwords campaign, you can expect them to out
perform the firm managing a Google Adword’s campaign themselves for the first
time, even if they are in the marketing with the same budget.
2) But do they really know? –
Unfortunately, although internet marketing and local
internet marketing is one of the most track able forms of
advertising, many small businesses and Small Business marketing still do not track their return on investment
appropriately. A lot of internet marketing services work on the Pay Per Click
model. But really, how valuable is a click? It is what happens after the click
that counts. Even for the web savvy internet marketings who have analytics or
conversion tracking in place, it still doesn’t tell the whole story. Think
about Google Adwords. Although Google Conversion Tracking Code for Adwords will
track internet conversions, if a business gets most of their leads over the
phone, how can the business owner really know how many sales were a result of
the internet marketing efforts? Asking “where did you find us” is a start but
doesn’t prevent a lot of sales from slipping through the cracks as far as their
source. Another example is Groupon. We can easily measure how many sales were
recorded and how much money went into Groupon’s pocket vs the business owners,
but what about the number of customers who turned into life time clients? Or
the clients that purchased more then the Groupon’s value? These are all hard
things to track but they do help in telling the whole story of whether the internet
marketing service worked for the business or not.
3) Not every website was created equally
– Would you buy a lot of products from a run down store with a sketchy check
out clerk? Most likely not. A website is no different. The look and feel of the
website has a lot to do with whether the visitor turns into a paying customer
or not. After all, a successful internet marketing campaign can only bring the
right web traffic to your door, you still need to sell them, and a good looking
and working website is the way to do that. Since members do not share their
website, keep this in mind!
Internet marketing reviews are a great way to get an idea
of what may or may not work for your business online. Just keep in mind not
every review tells the whole story. Feel free to question a review on
Biznextdoor with your own questions or the ones outlined above. The owner of
the post will get an email alert and hopefully respond back with additional
information on their internet marketing experience.