About Campaigns Social Response
Jose Carlo Consunji (Boboy) joined Campaigns, Inc. in its early years, after working for a media sales firm and enrolling in law school for a few semesters. He quickly got his feet wet by working on a donut account. More was added to his plate eventually — banking, credit cards, duty-free shopping, pharma, instant noodles, car rental, beverages. At one point, he handled 9 different accounts seamlessly. Boboy was also the first account manager to handle a CSR project, launching the first AIDS Communications Program in the country. A P&G veteran of 12 years, he managed hair, personal care and home care products.Ready for bigger responsibilities, he was designated to set up the second mainstream agency that is the successful Neuron we know today. Under Boboy’s management, it earned half a billion pesos in gross billings on its first year. URC, Digitel, Rockwell Land and Emperador Distillers are long-standing business client relationships Boboy has maintained, each for more than 10 years. In 2013, Boboy rose to Chief Operating Officer, before assuming CEO duties in July 2014.Boboy also taught Advertising in the University of the Philippines and University of Santo Tomas. He continues to be active with the 4As and Advertising Standards Council (ASC), and is currently a member of the 9-man ASC Technical Committee that reviews issues, disputes and laws relating to advertising content. He occasionally writes for The Philippine Star's Travel Section
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