Press releases, advertorials and promotions

By: Katrina Ramos Atienza  01/12/2012
Keywords: Advertising And Marketing, Branding, Copywriting

I've been working in the field of public relations since I graduated college -- it really is a first love. I understand the fine distinction between hard sell promotion and the subtlety of a well-written advertorial. My day job involves working with international press, so I also know what the media wants from a press release: quick, informative and straight-to-the-point. This is valuable experience to market your product through communications.

Keywords: Advertising And Marketing, Branding, Copywriting