OUR WEB DEVELOPMENT ADVANTAGES
I-MAP Websolutions Inc.
Web Hosting, SEO, content management system
Philippines Best Web Designing and Development Company
Building your business Website are not only for public expression of a business;
it is also a very personal statement by the business owners on how they view their work and vision. And that’s not always a good thing.]
Business websites are about talking to customers and potential customers. Depending on the nature of your business, your personal vision may be a huge part of the message you want to communicate to customers. But if your site’s not saying “Hey, come do business with me,” it is speaking the wrong language, or at least trying to speak to the wrong groups of people.
If I am a potential customer, that’s what I really want to know: How are you going to help me?
So the first step, is to send along a simple little audience profile questionnaire for all stakeholders to complete. It goes like this:
Describe briefly the three groups of potential clients who you want to visit the site:
What are these people looking for?
What is the main impression you want to make on them?
What are the three most desirable actions this type of visitor can take upon their visit.
What is the main thing you would like to learn about the three groups of people who visit your site?
How do visitors to your site find you in the first place?
How often do you want visitors to the site to return?
For new or fragmented companies, this can be a pretty extended, even painful, process of figuring out exactly what you want to do, but this client knows what it does, and how to describe that high-value process to customers. It’s just not conveyed on the website.
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