Market Research

Market Research from Ipsos Inc.

By: Ipsos Inc.  12/09/2015
Keywords: Marketing, Advertising, Market Research

What we do: We explore market potential and market trends. We test products and advertising. We help our clients build long term relationships with customers. We study audiences and their perceptions of various media. We measure public opinion trends around the globe. Our specialisations are served by five global brands recognized in all major markets: Ipsos Connect - The Brand Communication, Advertising and Media Research Specialists Ipsos Marketing - The Innovation and Branding Research Specialists • Markets & Branding (Ipsos MarketQuest): understanding people, brands and markets to drive business growth • P2P / Shopper: decoding shopper path-to-purchase in a digital world • Innovation and Forecasting (Ipsos InnoQuest): accelerating innovation for today's changing world • Product Development (Ipsos ProductQuest): driving product performance and superiority • Healthcare (Ipsos Healthcare): understanding experiences, motivations, interactions and influences of the pharma stakeholders • Qualitative (Ipsos UU): understanding real people in real life. Ipsos Public Affairs - The Social Research and Corporate Reputation Specialists Ipsos Loyalty - The Customer and Employee Research Specialists Ipsos Observer - The Survey Management, Data Collection and Delivery Specialists

Keywords: Ad tests, Advertising, Behavioral Economics, Brand Research, Business Consulting, Customer Loyalty Research, Data Processing, Employee Loyalty Research, Ethical Research, eye tracking, Focus Group Discussion, Healthcare Research, in-depth interview, KOL interviews, Market Expansion, Market Research, Market Segmentation, Marketing, millenials, Mystery Shopping, Neuromarketing, opinion and social research, path to purchase, product development,