company specializes in providing food service development such us recipe &
menu development, food styling & photography etc. My simple beginnings
started as providing services to small start up restaurants, catering company
and other food service groups. Our team helped these clients become more
competitive in changing times.
The services rendered in these projects are proven ideas
that have given our client the much needed assistance in food & beverage
industry. We focused on careful planning keeping in line with modern trends and
applications research & development & preventive measures based on
experiences of our
We deliver creative process, bringing out the best
product concepts. We are a professional consulting group with vast connections
in Food & Beverage industry.
We are an affordable support resource to which clients
turn for assistance without incurring extra cost such as salaries etc.
Since we are into various company projects, we always
update our company in the latest trends, purchasing behavior and continuous
research & development.
The SYNERGY that we practice in our company will ensure
the attainment of our client’s goals.
OUR EDGE – will be bringing out blend of industry
resources that assists our clients in successfully fulfilling a broad range of
projects. Each project we undertake is carefully evaluated in case to case
basis to determine who will be best suited to execute.
From chefs to photographers, graphic designers to
architects, the goal primarily is that the group is created to fulfill client’s
RESTAURANT – Filipino / Italian / Japanese / Chinese /
French /American / Spanish/ Global / Fusion, etc.
CATERING COMPANY – that wants to expand and improve menu
selection or want us to train cooks
FAST FOOD JOINTS – do you want to start a burger / pizza
& pasta / grill store of your own?
FOOD CART CONCEPTS – tired of existing food cart concepts?
Do you want us to come up with new ones?
WE CAN BE OF GREAT HELP!
Restaurant Consultancy – we are experienced chefs that
assist in innovative conceptual development.
Focuses are given to:
* Full menu
& recipe development
* Menu costing
screening & training
We can also assist you with design coordination,
furnishing, fixtures and equipment technology.
We can turn your restaurant dreams into a reality
whatever cuisine you had in mind.
Development – we can create or re-engineer your menu based on your
facility, target market and production capabilities. From there, we will
develop functional and appetizing recipes which we will utilize to capture the
market and help you standardize every procedure and operations.
Our experienced Chef can help you increase productivity,
sanitation practices implementation and efficiency through our operations
assessments and strategic planning.
We will implement cost control for more profitability and
high margin in sales.
Food styling &
Photography / Creative Visual Merchandising – we work in conjunction with
experienced photographers to showcase your products in a way that makes them
appealing to the final end-user.
Our artistic criterion enhances your food styling project
because for us it’s more than a picture. We understand communications,
advertising and we know it’s not just making a food shot look pretty but also
understanding the important factors. We pay close attention to lay-out,
composition and marketing appeal, including texture, tone, background, angle
We can ensure that all details of your project are
engaged and that the shot will be meticulously prepared for the utmost
Consultancy Services / Retainer Plans
& Printing Needs
Conceptualization & Branding
depends on the scope of work / task that the client requires
VS. Cheftrepreneur Consultants
Chef Consultant’s focus on food & beverage, they
believe that the real success of a particular food business is the food &
beverage. They want to provide fancy and gourmet dishes as possible. Well, as
for me as a CHEFTREPRENEUR that’s not always the case, I have been opening
& running restaurants for quite some time and what I found out is that food
is never the determining factor for a successful “food business”. Take the case
of this large fast food companies… I firmly believe that I can provide better
tasting food, my burgers & pasta etc. are definitely better than what they
offer. But I can’t beat them! They have more leverage and they have created a
good system. A good business system is the key,
if you can set up
a fairly, average food, average ambience, good management, good financial
intelligence, good people management, good public relations, good service... then I bet your business will be a success …
Having just the best food is like having a high grade in Math subject but
failed in other subjects like English, Science, History etc. the ending…your
average grade is a failure… Unlike if your grade is just average in all
subjects… you will still pass … and you can improve in other areas.
Do we really need food consultants?
Honestly some clients of mine
before assumed that changing the menu is as easy as buying cook books or
downloading recipes from the internet and let their cooks execute it. But
that’s not really the case it's like purchasing a helicopter and read the manual
that goes with it to fly the machine.
As consultants we are like trained pilot, 70% or more of
their time in school is not focus on flying but to study all the possible
mistakes that will arise while flying and deal with it.
Because of my years experience I have encountered all
possible scenarios, mistakes etc. That is what we will prevent, that's my role.
For these companies did you do the project
from start to end?
Mostly, I just execute what the client wants, launching
it. It's pretty normal for them to just limit the duration of my stay to
minimize costs. Most of these clients are businessmen, they believed that
running a food business is just any other business, but there’s more to it.
Will we succeed if ever we have a good
really is not a guarantee, it's a mix of a lot of factors like management
specially people management, financing, connections and marketing.
What restaurants have you done?
are the lists: as of September 2010
* Lyca Café
& Steakhouse – Café & Steakhouse - in New Washington, Aklan - Year 2000
* The Galleon
Techno Bar - Year 2000
* Lyca Bar
& Disco – Bar & Disco – New Washington, Aklan - Year 2003
Breadshop – Kalibo,Aklan - Year 2005
Gourmet Apples & Handmade Confectionary – Mall Of Asia / Alabang Festival
Pasta & Ribs – Sampaloc, Manila - 2007
* Pizzaro –Burger
& Pizza – Iloilo City Year 2010 (now with 4 branches & soon a building
Hotel- Iloilo City – Chef Consultant 2011
Food Center (Iloilo City 2011)
How do you start your conceptualization (Duration)?
is at least 1 week to 1 month (depends on the project / fee received)
We have to begin with an end in mind, you should know what
you want long term for your business, if you just want a restaurant that offers
gourmet cuisine ,cooking menu items from scratch, present it ala French Laundry
style..then I would say training would be at least 3 months and you have to
compensate the kitchen team way high over other restaurants to prevent them
from leaving, hire enough staff and delegate them into stations (gardemanger,
saucier, line chefs, pastry chefs etc. ) for faster service ...this are the
concepts that are not "replicable" , if you want to expand, branch
out you will have a hard time managing this kind of concept, you will be
dependent on the "talent" of your staff, consistency is also a big
factor ...that's why a lot of fine dining restaurants owned by famous chefs fold
or close down is because of these dilemma, they are so boxed in the concept
that the best food is always the key…Yeah right!!! If you can execute it
consistently, that is the big question?
Or give my suggestion a try ... a system that any high
school graduate can execute, even with less culinary experience, present the
food as if they are prepared from scratch...simple clean presentations.
One scenario , what if you order Putanesca? The gourmet
process is -
1. boil water for pasta
2. on another pan heat oil, sauté garlic, onion &
3. add marinara sauce, add olives & anchovies
4. when the water is boiling add capellini
5. mince fresh oregano & basil put herbs in the
7. season with salt & pepper
8. turn off fire
9. toast foccacia
10. when the pasta is cook, drain and toss it in the
11. cook the pasta again, adjust seasoning
12. transfer to a pasta bowl , put the toasted bread on
the side of the pasta bowl
13. grate parmesan cheese on top
14. garnish with basil leaves
Approximate cooking time 15 minutes (mostly above 15
Consider the fact that all have " standard "
measurement for each ingredients, even if the chef is only in-charge of the
pasta station, if he will cook 4 different pasta at the same time, I doubt if
he will follow the exact measurement of the " standard" ingredients,
his goal will be to cook the pasta as fast as he could but still with this
process ...orders will be mostly delay specially during crunch time.
Some other disadvantages are the cooks, they come and go,
they will resign to seek for greener
pastures ...even if they will give you at least 15 days before they resign (
mostly hindi na..they will just drop you like a hot potato ) to give you more time to find and train their
replacement .. it will never be enough with the gourmet concept.
Our system basically is to lessen error and to make it as
simple as "Idiots guide to mocked gourmet cooking ".
Same scenario my way:
1. put portioned marinara sauce in one pan
2. toss in anchovies, olives, capers and oregano
3. toast bread
4. blanch pasta on a stand-by simmering water, transfer
it into the sauce
5. adjust seasoning
6. transfer the pasta in a bowl, arrange the bread, top
with grated parmesan cheese & basil leaves
Approximate cooking time - less than 5 minutes
Not all diners are gourmand, only 1 out of 50 diners can
determine that the pasta and the sauce is pre-cooked… and no one cares anyway.
They will only complain if you have a fancy restaurant
with crisp linen, nice table set-up with candle light with a preppy wait staff
and the price of your pasta is Php 465 ++ ...
The system depends on the concept you want to project.
How much is your rate?
On an average our minimum rate is Php 30,000 – Php 350,000,
it depends on the scope of work we will be doing on a project.
Terms of Payment
10% - Reservation fee (Non-Refundable )
50% - on the first day
20% - on the middle part of the project
20% - on the last day
No. of days - 4 days to 1 month min.
Retainer Plans – You will have the option to continuously
hire me as your consultant to monitor progress, you may assign me to develop
new recipes, do some R & D etc., still the fee will be determined on the
tasks that we will be doing.
Fee – As we all know, the concepts I suggested, recipes, kitchen system are
in a way my ideas. I do have the full authority to use it, revised it or even
That’s why in every project that I do, I always apply
best practices for I have long term plans, in fact I will only earn if the
concept I offered prosper. I never ask for huge professional fee on my projects
like franchising fee etc. which amounts 100k to 500k for a mediocre concept.
If ever in the future the concept that I established goes
into franchising it’s only normal that I get my fair share. One time upfront
fee, whether now, or later in the future.
Non – Competitive
Agreement Fee - is between 50k
to 200k depending on the concept.
It is actually a Win – Win agreement, I usually give 2
months for the operator to think it over, after such time it’s either you pay
the NCA fee or give me the freedom to offer it to others.
Note : NCA is only applicable to concepts I personally
develop, meaning I do have full control of developing the concept from start to
Now if ever you just hire me and you have a ready concept
in mind and you just want me to execute your ideas. That is basically your
concept, then I will abide with the Non-Competitive Agreement with no fee at
all, I won’t divulge any trade secrets, recipes that I created for that
To sum it all up :
Your Idea ( Concept ) + My Recipes & System = No
Non-Competitive Agreement Fee involved
My Idea ( Concept ) + My Recipes & System = You have
to pay for Non-Competitive Fee , if not I have the full authority to use,
revised or sell the concept to others. It’s your choice, non-compulsory.
But you have to think of the scenario long term, what if
after 2 months of grace period a big investor wants to put up a food company
and I offered the concept you have, he pays me a NCA fee , since he is the new
owner of the concept he goes into franchising ( 200k per franchise ), for him
to be able to support the franchisee he hires me as a consultant and pays me
50k per store to launch the store of the franchisee ( aside from the onetime
NCA fee ).
What if he acquired say 10 franchisees? That’s 2,000,000
less 500k for the 10 stores I opened, he will be left with 1.5 million just
because he now owns my concept.
If you only plan of owning 1 store then don’t buy my
concept. If you want to make it big, then think of it.
Please consider that you’re not hiring me (if ever) for
the daily services I render, but mostly for the best management practices &
food development that I will share for the duration of the project, that you
will be able to use as long as your store is there.
REMEMBER: We accommodate any offers; there is no Small
or Big Projects. We will entertain your inquiries and give you swift and
For other services
& products please contact me…
Culinary Chef / Business Consultant/ Menu Builder &
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