Company Profile

Company Profile from WOWLU CATERING

By: WOWLU CATERING  10/19/2008
Keywords: Food, Catering, Catering Services

Originally named Wow-Lu Lugawan, Wowlu was founded in March 1985 by the entrepreneur spouses Mariano and Josefa Cruz. At its onset, Wow-Lu Lugawan was an unostentatious cluster of nipa huts in suburban Cainta, Rizal offering the standard fare of lugaw, sotanghon, tap-si-log and halo-halo, among others. In August 1985, the spouses Cruz offered Wow-Lu to German Geronimo, Josefa's nephew, and his wife Marichu, as a source of income for the newly wedded couple. Subsequently, a lease (with option to purchase) agreement was agreed upon, with the Geronimo spouses reserving the rights to operate Wow-Lu as their own enterprise.

With German and Marichu Geronimo at the helm, Wow-Lu developed as among the premier and most recognizable business establishments in Cainta, Rizal. By 1989, a testament to Wow-Lu's progressive movement, another branch was opened. In the early 1990s, having gained full ownership of the enterprise and the land on which the original branch, the Geronimo spouses undertook a massive renovation project which saw Wow-Lu's premises transformed into a fully concrete building / complex that housed the renamed Wowlu Restaurant, two function rooms, office spaces, a small warehouse, a kitchen for large scale cookery and the residence of the Geronimo spouses and their two children.

In 1993, Wowlu embarked on rendering catering services. Its first foray in food catering was upon the invitation of Assumption Antipolo (where the Geronimo's daughter was then in prep) for Mrs. Geronimo to provide 950 packs of food for a pre-school activity and a food served buffet-style for 650 persons for a high school event. From there, Wowlu's catering services were contracted by Mr. and Mrs. Geronimo's friends at Couples for Christ, various church ministries, and other civic organizations with which they had been affiliated. In 1998, Wowlu was invited to be the exclusive food service provider for MERALCO's local offices in Cainta. By the early 2000s the smaller of the two function rooms had to be reconfigured to form part of Wowlu's kitchen so as to accommodate immense orders. At around the same period, Wowlu started offering internship opportunities to Hotel and Restaurant Management students of the University of Rizal System (URS), thus proving itself a suitable training ground for students undergoing professional training in the food service industry. In 2005, Wowlu was offered exclusive rights to provide food services and cater to all events of Cainta Catholic College. From a workforce of twelve, Wowlu now provides employment to as much as a hundred personnel. Also, from employing a locally assembled utility vehicle in its deliveries, Wowlu now has a fleet of motorcycles, several light vehicles / vans and one 20-foot truck. In January 2008, Wowlu was reorganized from a single proprietorship into a corporate entity.

To date, Wowlu counts as among its clients, BPI/MS Insurance Corporation (a joint venture of the Bank of the Philippine Islands and Mitsui Sumitomo), Coke Philippines, Alaska Milk Corporation, Phoenix Publishing House, Godiva Skin Center, Filipinas Heritage Library, Polar Mines, Intertek Testing Services, PhilCall, Pamcor, Megalife Sciences, Medical City, Lourdes Hospital, Amang Rodriguez Medical Center, the Taytay-Angono-Cainta Medical Society, the following pharmaceutical companies: UCB Philippines, Otsuka, H. Lundbeck A/S, Schwarz Pharma, Hovid and Fortune Care, the local government units of the Municipality of Cainta and the Province of Rizal, National government agencies and Government-owned and -controlled corporations like the Technical Education and Skills Development Authority (TESDA), National Transmission Corporation (TransCo) and the National Computer Center, the Roman Catholic Parish of Our Lady of Light and the Diocese of Antipolo, the Catholic Bishops Conference of the Philippines and its Episcopal Commission on Migrant Workers, religious congregations like the Salesian Society of St. John Bosco and the Scalabrini Missionaries. It has catered events in premier institutions of higher learning such as the University of the Philippines, Ateneo de Manila University, University of Santo Tomas, and other academic institutions like La Salle Green Hills, Don Bosco Technical College, St. Scholastica's Academy, and Assumption Antipolo. Among its suppliers are Pilipinas Makro, Super Gas Center, and Inter Source Inc.

En route to its 25th anniversary, Wowlu is embarking on another large-scale renovation project. As a testament to the progressive and enterprising stance that has characterized it though its years, Wowlu continues to pursue excellence and quality in its products and services. With the promise of further advancement, Wowlu looks beyond its 25th year.

Keywords: Catering, Catering Services, Food