316 Media

316 Media
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  Business profile

  What is taxi top advertising?Imagine a billboard ad that's double-sided, and that's constantly at eye level, constantly on the move, constantly the center of interaction, and a major focus of the business and tourism worlds. It is also stunningly different and unique. Intrusive enough and targeted enough to grab a lot of attention.Why taxi top advertising?Low cost per thousand impressionsHigh reach, high frequency inescapable viewingAdvertising you can't throw away like newspapers or magazinesAdvertising you can't switch off like TV and radioDramatic illuminating signs that provide visible advertising both night and day.Prime location, taxis go where people go.Takes your message to the consumer.Rooftop advertising is targeted and highly effective.Seen at eye level, unique and turn heads - getting your message noticed.Taxi Top Ads are always working whether stationary or moving.Visible 24-hours per day - tops are double sided and illuminated at night.Target impulse buyers - most people on the high street make impulse purchases.Provides the opportunity to post large volume campaigns within a very short time period.Taxi Media vs. Other MediaOutdoor advertising such as billboards and bus benches are appealing, however, these media options are static. Market penetration is limited focusing the message on busy roads and highways where the consumer is only able to spot the ad for a split second. Advertising does not reach all the potential consumers our Taxi Media can. Taxi Media ensures full market penetration providing 24-hour presence, but most of all, Taxi Media increases brand recognition traveling through the market population instead of banking on the market to pass by it.Ideal numbers on Taxi Top AdvertisingThere is no minimum number of taxi units and duration for a campaign. However, it is ideal to use at least 50 taxi units and three (3) months length for a campaign to be effective and create awareness.ParticularsAd Rate is P4,500 per month which includes a full-color DURATRANS measuring 24" in length, 15" in height that lights beautifully at night.